Upgrade of Xianju Craft and Gift Industries Shows Prosperity
“From January to August this year, the total output value of Xianju craft and gift industry reached more than 4 billion yuan, an increase of about 30% year-on-year.” Xianju Craft and Gift Association President Wang Huanyong said, “the epidemic brought back orders from Vietnam, the Philippines and other places; home normal in Europe and the United States and other countries brought increased demand for interior decorations.”
In the face of the sudden rise in demand, production capacity to quickly keep up, which is Xianju as “China’s craft and gift capital” and “China Craft and Gift City”, its craft and gift industry for decades of development of deep heritage.
Xianju craft and gift industry started in the 1960s, there are more than 1000 registered enterprises, 12 major products, selling well in Europe, America, Japan and other 130 countries and regions, the output value of more than 10 billion yuan.
In recent years, with the market to promote the transformation and upgrading of enterprises, the face of the epidemic brought about by the “crisis” and “opportunity”, every craft gift companies continue to seek innovation in raw materials, design breakthroughs, blowing the horn of prosperity of production and sales.
Upgrade of Xianju Craft and Gift Industries,Product Range Expands
Walking into the product showroom of Taizhou Yastri Lighting Co., Ltd, the different styles of craft lamps and lanterns are dazzling. “Before we do traditional crafts, the manufacturing threshold is relatively low, easy to be copied.” Wu Sheng, head of the company, said, “Now we have transplanted many technological elements to the lamps and lanterns, which are welcomed by foreign investors. This year’s output value target is set at 45 million yuan, which we couldn’t even think of before.”
In the traditional industrial base to achieve innovation, the product range to expand again, is Xianju craft gift industry to respond to market changes a “sword”.
Zhejiang Weilaoda Industry and Trade Co., Ltd., founded in the early 1990s, is a local veteran enterprise and the main force in the front line of product innovation. Last year, an epidemic situation made the company’s chopsticks welcome the vast market, and once it was launched, it received orders continuously.
“From the beginning of the production of wooden products gradually transformed into the production of bamboo products, we focused on the research of pollution-free board-making technology products. Now there are more than 20 series of more than 1,000 product varieties such as bamboo chopsticks, pot pads, tissue boxes, trays, craft bamboo chopsticks, chopstick cages, small furniture, etc.” Zhang Min, chairman of the company, said.
The more varieties of products, the more opportunities, the more confident to speak. Zhang Min’s idea coincides with the ideas of many Xianju craft and gift business owners.
Upgrade of Xianju Craft and Gift Industries,Enrich Product Contents
In 2019, covering an area of more than 4,500 square meters of the Zhu Mei Group Cultural Industry Park was completed. This is an important step for Zhu Mei to optimize and upgrade, to take the combination of “industry and trade, industry and tourism, industry and culture, engineering”, and to integrate into Xianju’s large tourism, culture and health tens of billions of industrial groups.
Now, into the Zhu Mei pillow culture museum, different forms, produced in all ages of more than 300 pieces of pillow collection is centrally displayed. This is the first domestic pillow culture theme museum, is the first Xianju “cultural industry demonstration base in Zhejiang Province”, but also primary and secondary school study base.
The group combined the essence of Chinese medicine culture, the organic combination of health culture and sleep culture, developed “Zhu Mei love pillow workshop” health pillow series products, and successfully applied for four national invention patents. Once the products were put on the Japanese market, a rush was immediately set off.
Industrial enterprises to engage in cultural projects, cultural industries, both cultural, more creative, but also have a scale. Nowadays, Zhumei Group takes the industrial park as the leader to extend the industrial chain and achieve diversified development.
In Xianju, there are not a few craft and gift enterprises that keep digging deeper into the connotation of their products and doing a good job in culture.
Such as”photo frame culture exhibition hall of Fenda Ltd, “Chinese furniture culture exhibition hall” of Huangxi Ltd and “bamboo culture exhibition hall” of Weilaoda Ltd …..
Upgrade of Xianju Craft and Gift Industries,Material Innovation
In order to meet the market demand, improve the added value of products, in recent years, Xianju Huanxi Gifts Co., Ltd. in the furniture craft gift materials bold innovation, recycling old wood, waste to treasure, to achieve the reuse of resources; at the same time to replace the traditional spray paint green process, to ensure environmental protection under the premise of enhancing the beauty of the product, to gain market recognition.
“The company’s overall sales of furniture craft gifts have increased by more than 40% compared to the same period last year.” Wang Huanyong said.
Also craft gift material innovation, in Xianju County Economic Development Zone, White Tower Park, Zhejiang Paloma Environmental Technology Co., PVC and sawdust material after extrusion through the production line, into a wood-like plate, and then from this plate made into a variety of products such as small wooden houses. Last year, the company cooperated with Tsinghua University, Zhejiang Agriculture and Forestry University and other universities to develop wood-plastic material products, once launched, they were popular abroad.
Behind the production and sales, is the strong pace of Xianju craft gift industry to upgrade themselves.
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