China Ningbo Stationery

China Ningbo Stationery

China Ningbo Stationery Why Is Called The Capital Of Stationery

As one of the important traditional advantageous industries in Ningbo, China Ningbo stationery industry has always played an important role in the rapid development of Ningbo’s economy. Data show that, as of the end of last year, Ningbo stationery manufacturing enterprises (on the scale) has reached 478, to complete the total industrial output value of 11.6 billion U.S. dollars. Among them, the output value of new products 3.9 billion U.S. dollars.

In May, the stationery industry is China Ningbo as a key cultivation of 100 billion industry. By 2025, it strives to achieve a total industrial output value of more than $17.2 billion. Standing on the new course of technological revolution and industrial change, Ningbo how to polish the “capital of China stationery” business card? Accelerate the transformation and upgrading, agglomeration, branding, innovation and development has become the key move.

China Ningbo Stationery How To Improve Brand Awareness

With the influence of “Pin”-label brand, last year, the output value of the 8 products of Deli Group, which were awarded the “Pin-label” brand certificate, increased by an average of 46%. Among them, the output value of the single product with the biggest increase, the labor-saving stapler, exceeded 1.56 million US dollars, with a 100% increase compared with the previous year.

The output value of the small stapler exceeded USD 1.56 million, thanks to the high standard, high requirements and influence of the brand “Pin”-label. The success of Deli Group has replicated the whole “Pin”-label brand certification system within the group.

As an important support for the transformation and upgrading of the cultural and sports goods industry, the brand is one of the key focuses of Ningbo in the future. According to the plan, Ningbo will encourage enterprises to participate in the development of global standards, improve product quality and cultivate their own brands. At the same time, Ningbo will accelerate the construction of the cluster regional brand, improve the cluster regional brand dissemination mechanism.

Taking independent brand cultivation as an example, Ningbo will implement the “Made in Zhejiang” brand cultivation project, “China quality- Zhejiang good products” and consumer goods industry “three products” special action, and strive to create a number of well-known brands. At the same time, enterprises will be encouraged to dig deeper into the cultural connotation of the brand, highlight the brand personality, improve the brand image, and enhance consumer reputation and loyalty to the brand. Strive to 2025, have 5 “Made in Zhejiang” brand certification enterprises, participate in the development of national industry standards 10 and more.

How To Innovate China Ningbo Stationery?

“Innovation is always the core engine of the stationery industry to accelerate progress toward high-quality development.” Ningbo related person in charge said, according to the plan, Ningbo will continue to improve the collaborative innovation mechanism of the stationery industry, support the construction of industry innovation platforms, support breakthroughs in a number of key common technologies, promote the integration of cultural and creative and stationery industries, improve the cluster intellectual property rights trading and protection system, and enhance the competitive advantage of the cluster.

To common technology breakthroughs, for example, Ningbo will accelerate the development and industrialization of key core technologies such as ballpoint pen nibs, ink, automatic piano notation, and accelerate the transformation and application of results; increase the research and development of lightweight, high-performance, green and safe stationery supplies and musical instruments and other products, promote the application of new materials such as carbon fiber, graphene, synthetic materials in the manufacture of stationery and sports goods, and improve the security capacity of new materials.

Future Planning Of China Ningbo Stationery

China’s Ningbo stationery industry supporting a large number of enterprises, the industry chain is more complete, where the formation of a closer vertical specialized cooperation. But to promote the industry towards high-quality development, Ningbo still needs to work hard.

According to the plan, Ningbo will be Ninghai, Beilun and the central city (Yinzhou, Haishu), Deli high-end office supplies wisdom industrial park, Hangzhou Bay high-end education equipment innovation industry city, Beilun Beifa China Pen City is the main, the formation of three areas of collaboration, multi-park support pattern. Among them, Ninghai will be the main student stationery, office stationery, Beilun to make pens, Yinzhou District and Haishu District to paper stationery, teaching utensils and hardware stationery products.

In addition, Ningbo will take advantage of the original foundation, increase the cultivation of art supplies, toys, strollers and child car seats, stage machinery and equipment and musical instruments, leisure and fitness supplies, and strive to 2025 to help the stationery industry to a new level of $ 20 billion.


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