Detailed Explanation of China Home Textile Origins
The textile industry, an ancient Chinese industry, has taken root all over the land of China while the Silk Road has brought it to various civilized countries of the world.
From the beginning of this century, Chinese home textiles, accompanied by the high development of the Chinese economy and the rapid launch of the vibrant housing estate, established several industrial clusters with the characteristics of the modern home textile industry almost instantly.
There are numerous home textile brands, large and small, but in terms of distribution, there are three main origins of concentration as follows: the Yangtze River Delta represented by Jiangsu and Zhejiang, the Pearl River Delta and a central and western brand represented by Hunan.
First of all, let’s look at the well-known differences between the two home textile economic regions in terms of product categories. The Yangtze River Delta focuses on the design and production of bedding, while the Pearl River Delta dominates the world with decorative fabrics such as curtains and sofas.
From the point of view of the supporting textile industry chain of the two regions, the Yangtze River Delta is the traditional textile industry base in China, and its products have a complete upstream and downstream industry chain, which is the advantage of the Yangtze River Delta home textile industry. While the Pearl River Delta region’s home textile production is based on the end product, its upstream raw and auxiliary materials supporting a considerable part is dependent on the Yangtze River Delta region to provide, it can be said that the two places gradually formed the advantages of complementary industrial development trend. The brands in the central and western regions are mostly concentrated in Hunan, Hubei and Shanxi, with Hunan’s Mengjie and other brands as representatives. At the same time, the central and western regions also have innate geographical and industrial advantages due to the cotton in Xinjiang and the spinning machine base in Shanxi.
In the Yangtze River Delta region with strong design capabilities of home textile enterprises are not very common, their product design mainly relies on the Yangtze River Delta region of professional home textile design companies, such design companies mainly provide three kinds of home textile fabric design services: package version, special version, public version.
The existence of such home textile design companies, on the one hand, alleviates the problem of weak design capability of some home textile enterprises in the Yangtze River Delta region, with less input and greater choice for the enterprises; the disadvantage is that they outsource their core technology to other companies to complete, which is certainly a problem for the establishment of the brand style of the enterprises, and the homogenisation of product design that is common in the industry is a side effect of this.
The Pearl River Delta home textile design model and the Yangtze River Delta have obvious differences, the Pearl River Delta almost no space for professional home textile design companies to survive, most of the scale enterprises focus on cultivating their own design power, have a very strong product design team. Looking at Guangdong’s brands such as Devonie, Fuliana and Avantene, it is easy to see that they all have their own more mature design features and their own brand culture.
At present, the Pearl River Delta’s products represent the direction of development of Chinese home textile enterprises in terms of design development, which is worthy of the attention and reflection of many large-scale enterprises in the Yangtze River Delta.
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