What Are The Toy Industry Clusters In China
Today, the industry of China Guangdong toys has formed eight major industry clusters, which are extremely well known in the world of toy production
China Toy Industry Cluster-Shenzhen and Dongguan:
From the late 1970s and early 1980s, the two cities began to undertake the transfer of Hong Kong’s toy industry. The number of toy export processing enterprises in Shenzhen and Dongguan, to the late 1990s once reached thousands of as many as the scale of some enterprises are easily thousands of workers. Since then, affected by the gradient transfer of industries to the mainland and other factors, the number has been reduced, to the scale of production enterprises today still have nearly 1,000. Shenzhen and Dongguan’s toy industry is accompanied by reform and opening up, especially the rise of the Shenzhen Special Economic Zone and the rapid development of the rapid formation of a full range of products, strong production capacity, quality management and an important base for toy exports.
Despite the subsequent emergence of toy production in mainland China, toy enterprises in Shenzhen and Dongguan have always maintained a unique market competitiveness with their production technology advantages and their excellent gene of rigorous, innovative and open products, and are the preferred place for toy brand owners in Europe and the United States to commission and process their products.
China Toy Industry Cluster-Zhuhai and Zhongshan:
Zhuhai is famous in China for its beautiful environment and excellent air quality, but Zhuhai’s toy production and exports are also quite famous in Guangdong, ranking third after Shenzhen and Dongguan in terms of annual export value for many years. Zhongshan is famous for the production of strollers. More than 90% of the world’s stroller production in China, and Zhongshan stroller production value accounted for about 10% of the whole China. Zhongshan enterprises are especially well-known for the production of baby strollers. At present, there are nearly 100 stroller enterprises and more than 100 related supporting enterprises in Zhongshan, has formed a more complete industrial chain, and emerged a number of well-known enterprises such as Leroy, Lemida, Goodgbaby, Longxin and other industries.
China Toy Industry Cluster-Guangzhou and Foshan:
At the beginning of the reform and opening up, Guangzhou and Foshan were also ideal places for Hong Kong, Taiwan and other toy companies to relocate. Guangzhou is currently well-known for its toy business district in addition to Yide Road, and some large toy manufacturing companies such as Zhentai (China) Industries Ltd. are quite famous. Zhentai had more than 20,000 production workers alone during the company’s heyday. Guangzhou’s animation and toy enterprise development is also ahead of its peers. Early popular cartoon “Ultraman”, “Iron Guts Train Man”, “Mobile Suit Gundam”, etc. are introduced by Guangzhou’s animation toy enterprises authorized in China; and Foshan’s toy enterprises for Europe and the United States big-name toy multinational enterprises OEM production is famous, such as Nanhai in the United States Toy Factory, Sanshui Sanlian Plastic Material Products Co. One-third of the world’s “Barbie” from this production, high-quality “Barbie” is more than 90% of the birth here.
China Toy Industry Cluster-Shantou and Jieyang:
Different from the above-mentioned six major toy production clusters in Guangdong, Shantou and Jieyang, two well-known toy production clusters in Guangdong, are dominated by private enterprises, which have their own brands through rolling development. Toys play a very important part in the economies of the two regions, and in Chenghai District, Shantou, toys are the pillar industry of the district. 2017 toy output value of Shantou Chenghai District was 7.8 billion USD, accounting for 45% of the district’s industrial output. By 2018, there were seven toy companies listed in China, six of which were Shantou companies and the other was Jieyang’s. These two places have obvious advantages in gathering the toy industry, both in terms of the number of enterprises, the scale of output value, and the perfect industrial chain support, ranking among the top in China’s toy industry. At present, the domestic toys sold in the Chinese market, the brands of these two places are absolutely dominant.
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