How should traditional company respond to the low prices of factory?
Nowadays, due to the rise of major e-commerce, many factories began to set up their own sales team to compete with major commercial companies with price advantage, most of the original trading companies are pure sales companies that do not have their own factories, relying on the flexibility of mobility to serve customers. But these years these companies are being more and more suppressed by the factory, the factory stole a lot of customers by means of their own price advantages, so that the staff of the trade company have been suffering, do not know how to compete, in fact, there is a certain amount of pressure to create opportunities, and in this case, how are the trade companies supposed to do?
1, Do not clash with the factory head-on, to highlight the advantages of trade companies. The development of any commercial company is actually difficult, because they do not have a factory so they can not get lower prices, many of the factories themselves exist foreign trade team, trading companies can not go low price strategy. Otherwise, there will be a tragedy that” the general will die before his birth”. The reason for the existence of trading companies is to rely on a flexible approach, adequate supplies and the ability to harness customers. Many customers obviously know the identity of the trade so feel reliable due to being cooperating all the time, because it is easy to fall for the suppliers they find,which are difficult to distinguish the true from the false. Trading companies may be expensive, but relatively stable and reliable, these are the capital and reasons for the existence of trading companies.
2, Experience team strength, deal depends on ability and strength. Trade companies must train the best and strongest employees before it can become a powerful force, because the trade company has to ensure the output rate and does not have more cash reserved, requiring the salesmen to issue orders quickly and with more orders, otherwise it is difficult to feed the business. This requires the person in charge of foreign trade to be able to practice good team skills, otherwise precarious. Therefore, the trading company must form its own unique label, such as: good team fighting ability, high quality.
3, The formation of a stable supply chain system is to ensure front-end sales security. Many trading companies sources and bargaining power are good, but it is difficult to harness the factory. Many uncertain factors cause the front end to explode, but the back end still delay delivery.In fact, there is a loophole in the supply chain system.To establish a complete payment system and improve the ability to reserve supplies, to ensure that once the supplier has delivery problems, the first time to find a replacement，the three ways are the best policies.
4, In fact, the trading company should position itself well for the consumer group. Never compare prices with the factory, if positioned high-end, naturally there will be no conflict; high-end can ensure excellent quality customers and make the brand continue to maintain vitality, high-end is not only the price, but the quality of consistent. If want to bring pressure to the inspection quality control and even sampling, whether it is the merchandiser or the resident inspector, you must ensure that the ability is passed and the responsibility is in place.Because behind the high-end must be the tireless efforts and cooperation of highly capable employees.
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