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Analysis of Return Phenomena on E-commerce Platforms and the Underlying Consumer Demands

Title: Analysis of Return Phenomena on E-commerce Platforms and the Underlying Consumer Demands

Abstract: With the development of the internet, e-commerce platforms have become one of the main channels for consumers to shop. In order to attract and please consumers, return policies on e-commerce platforms have become increasingly lenient, leading to a frequent occurrence of consumer returns. This article aims to classify and analyze the reasons for online shopping consumer returns, in order to help e-commerce sellers understand consumer demands from diverse return reasons and enhance their business level.

 

I.

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Analysis of the Importance of Online Consumer Return Types and Return Rates for E-commerce Sellers – Based on the Perspective of Product Quality

Title: Analysis of the Importance of Online Consumer Return Types and Return Rates for E-commerce Sellers – Based on the Perspective of Product Quality

Abstract: With the development of e-commerce, online consumption has gradually become an essential part of people’s daily lives. As an important means of consumer rights protection, returns have a significant impact on the operation of e-commerce sellers. This article explores the types of online consumer returns and the importance of return rates for e-commerce sellers from a product quality perspective.

Keywords: E-commerce; Returns; Product Quality; Return … Read the rest

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Negative Consumer Experiences Caused by Unclear and Incomplete Instructions in Online Shopping

Title: Negative Consumer Experiences Caused by Unclear and Incomplete Instructions in Online Shopping

Abstract: With the development of the internet, online shopping has become an indispensable part of people’s daily lives. However, behind the convenience and speed of online shopping, consumers often encounter various problems after receiving the products due to unclear and incomplete instructions. This article will analyze the types of negative consumer experiences caused by unclear and incomplete instructions from psychological and product quality perspectives and propose suggestions to improve the shopping experience.

 

I. Introduction

With the advancement … Read the rest

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E-commerce product instruction video analysis based on psychological and product quality perspectives

Title: E-commerce product instruction video analysis based on psychological and product quality perspectives

Abstract: With the popularization of online shopping, consumers often face difficulties in using products after receiving them, even if they come with detailed instruction manuals. This article will analyze the types of e-commerce product instruction videos and their significance for consumers and e-commerce operators from psychological and product quality perspectives.

Keywords: E-commerce, product instructions, psychology, product quality, video

 

Introduction


With the development of the internet and the rise of e-commerce platforms, online shopping has become the choice … Read the rest

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The Attention of Online Consumers on Product Durability and Its Impact on E-commerce Sellers

Title: The Attention of Online Consumers on Product Durability and Its Impact on E-commerce Sellers

Abstract: This article aims to explore the attention of online consumers on product durability after purchasing products and the significant implications of product durability for e-commerce sellers. By analyzing the measures and ways of expressing dissatisfaction taken by online consumers when they find products are not durable, this article further elaborates on the impact of product quality on e-commerce sellers.

Keywords: Product durability; Online consumers; E-commerce sellers; Product quality; Expressing dissatisfaction

 

Introduction


With the popularization … Read the rest