Title: Analysis of Online Consumer Purchase Decision Process and Its Significance for E-commerce Sellers – Focusing on Product Quality
Abstract: With the popularization of the Internet and the development of e-commerce, the purchasing behavior of online consumers has become a focus of attention in both academic and practical fields. This paper discusses the online consumer purchase decision process systematically, focusing on psychology and product quality, revealing the significant role of e-commerce sellers in this process. The research found that product quality is a key factor influencing the purchasing behavior of … Read the rest