The Impact of Positive Online Customer Reviews on Purchasing Decisions and Their Importance to E-commerce Sellers

Title:  The Impact of Positive Online Customer Reviews on Purchasing Decisions and Their Importance to E-commerce Sellers – An Analysis from Psychological and Product Quality Perspectives

 

Abstract: With the rapid development of e-commerce, online shopping has become an indispensable part of people’s lives. When shopping online, consumers’ positive reviews often have a significant impact on their purchasing decisions. This article analyzes the impact of positive online customer reviews on purchasing decisions and their importance to e-commerce sellers from psychological and product quality perspectives.

 

I. Introduction

With the continuous development of … Read the rest