Title: Analysis of consumer return reasons and the impact of reducing return rates on e-commerce seller profits
Abstract: With the rapid development of e-commerce, online shopping has become a part of people’s daily lives. However, the phenomenon of online shopping returns is becoming more common, which puts pressure on e-commerce sellers. This article analyzes the common reasons for consumer returns from the perspectives of psychology and product quality and explores the necessity and importance of reducing consumer return rates to improve e-commerce seller profits.