The Attention of Online Consumers on Product Durability and Its Impact on E-commerce Sellers

Title: The Attention of Online Consumers on Product Durability and Its Impact on E-commerce Sellers

Abstract: This article aims to explore the attention of online consumers on product durability after purchasing products and the significant implications of product durability for e-commerce sellers. By analyzing the measures and ways of expressing dissatisfaction taken by online consumers when they find products are not durable, this article further elaborates on the impact of product quality on e-commerce sellers.

Keywords: Product durability; Online consumers; E-commerce sellers; Product quality; Expressing dissatisfaction

 

Introduction


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