Title: An Analysis of Consumer Shopping Characteristics and Interaction Strategies between E-commerce and Brick-and-Mortar Stores
Abstract: This article conducts an in-depth analysis of consumer shopping characteristics, exploring the differences between online shoppers and brick-and-mortar shoppers in psychological and quality-related aspects. Simultaneously, from the perspective of e-commerce operators and offline wholesalers and retailers, the importance and necessity of understanding consumer characteristics for improving business performance are analyzed. Finally, suggestions are provided for sellers who operate both offline stores and online shops.
Section 1: Analysis of Consumer Shopping Characteristics
Broad Classification
Consumer … Read the rest