China Toy Industry Development Situation
With the improvement of people’s living standards, the toy market is also gradually growing, and China is the world’s leading toy producer and consumer country. Data show that the retail scale of toys in China is about 83.7 billion RMB in 2021, an increase of 5.93% year-on-year; it is expected to further maintain a growth rate of more than 6% in 2022, and the retail scale can reach 89.054 billion RMB, continuing to lead the global market.