How To Build a Brand Supply Chain

Let’s start with our definition of a brand: a brand is the sum of all aspects of a company’s relationships and the result of operational word-of-mouth. In this definition, brand is a comprehensive result. It is not only some means, routines, tools and games of the brand marketing and communication process, but also not only the brand value proposition, cultural precipitation and initial vision, which are only part of the “brand”. After all, if there is no solid “product” without a bright “brand”, … Read the rest