2021 China Bedding Industry Development Forecast

I.China Bedding Industry development trend

Diversification of sales channels

The sales model of Chinese home textile industry has experienced “horse-race”, “online and offline integration” and “e-commerce power”. Three stages of development, “Internet + home textile” production and sales model has become an industry trend. The explosion of the Wanghong economy has led to a further shift in the sales model of the home textile industry. The brands are vigorously developing live streaming channels, joint web-celebrity anchors to create explosive products and improve brand awareness. … Read the rest