Title: Analysis of Consumer Loyalty Types and Their Application in Physical Retail and E-commerce Retail
Abstract: Consumer loyalty is an important indicator of consumers’ continuous purchasing intention towards a brand or seller. This paper will analyze the types of consumer loyalty and explore the similarities and differences of consumer loyalty in physical retail and e-commerce retail. This paper will analyze in detail from the perspectives of consumer psychology and product quality, supported by statistical data. Finally, this paper will discuss the importance of focusing on the long-term use value of … Read the rest