Negative Consumer Experiences Caused by Unclear and Incomplete Instructions in Online Shopping

Title: Negative Consumer Experiences Caused by Unclear and Incomplete Instructions in Online Shopping

Abstract: With the development of the internet, online shopping has become an indispensable part of people’s daily lives. However, behind the convenience and speed of online shopping, consumers often encounter various problems after receiving the products due to unclear and incomplete instructions. This article will analyze the types of negative consumer experiences caused by unclear and incomplete instructions from psychological and product quality perspectives and propose suggestions to improve the shopping experience.

 

I. Introduction

With the advancement … Read the rest