China Pujiang Crystal Industry,Creating a World-Class Crystal Capital
As the leading industry in Pujiang, China, crystal is pivotal to the county’s economic development, and on October 26, the 11th Crystal Glass Industry Expo will be held in Pujiang, China. After some years of development, Pujiang crystal has become more and more lifelike. How should China’s Pujiang crystal industry respond to the accelerating consumer market upgrade? What kind of wonderful crystal enterprises have been presented?
In recent years, the China Pujiang crystal industry has been rectified and moved from “reckless pollution and disorderly development” to the fast track of “park concentration and industrial upgrading”, and the competitiveness and level of the whole industry has been significantly improved. In such a background, “innovation and wisdom, crystal future” has become the new dream of Pujiang crystal industry. At the same time, after this phoenix nirvana process, the whole industry has become clearer about its own shortcomings and the direction of future development.
China Pujiang Crystal Industry,Development of Intelligent Manufacturing
In the coming period, the renewal of products and intelligent manufacturing will become the top priority for the development of Pujiang’s crystal industry. Around this goal, Pujiang signed a cooperation agreement with the Zhejiang Provincial Expert Committee on Intelligent Manufacturing, entrusting the Provincial Expert Committee on Intelligent Manufacturing to provide technical guidance on intelligent manufacturing for Pujiang crystal enterprises to tailor their transformation and upgrading programs, and three enterprises have already carried out intelligent transformation pilot. Pujiang also cooperated with Hangzhou University of Electronic Science and Technology to set up the Hangzhou Institute of Microelectronics and Intelligent Manufacturing in Pujiang.
Now, more and more crystal enterprises promote intelligent production through “machine for human” to improve the quality of products and reduce production costs; through strengthening innovative design, enhance the product grade, among the middle and high-end crystal market. Pujiang crystal industry is constantly extending upstream and downstream to the industry chain, and the diversification, lifestyle and fashion characteristics of crystal products are gradually emerging.
With the theme of “Innovation and Smart Manufacturing, Crystal Future”, we hope that Pujiang crystal industry will firmly grasp the core driving force of “technological innovation and intelligent manufacturing” to achieve the secondary development of the industry, and promote the transformation and upgrading of Pujiang crystal industry around multiple dimensions such as intelligent manufacturing, technological innovation, industrial design, product quality and efficiency improvement, and talk about the more “crystal” future of Pujiang crystal industry, polishing the golden business card of “Crystal Glass Capital of China”.
Now, with the upgrading of the consumer market, consumers’ pursuit of life began to appear personalized, diverse, quality features, people’s demand for crystal fashion products are increasingly diversified.
As the hometown of Chinese calligraphy and painting, Pujiang has a deep historical and cultural heritage and the soil for artistic creation, which provides a broad space for the organic integration of Pujiang crystal and traditional culture, including calligraphy and painting culture. At the same time, Pujiang crystal industry to expand the industrial chain along the “smile curve” at both ends, to enhance the added value of products, to achieve industrial transformation and upgrading, is to change the long-standing simple processing accessories, OEM for others, to the production of finished products, independent brands and even artwork to enhance.
At present, a group of enterprises represented by Dongzhou crystal, has been a step ahead, from the production of low-end crystal accessories to the production of medium and high-end crystal jewelry into the supplier of well-known brands, embarked on the “road of fashion”, the added value of the product has doubled several times.
In recent years, the government has also been trying to guide crystal enterprises from the brand, design, research and development, to enhance the grade and added value of products. On the one hand, it has been vigorously promoting cooperation between industry, academia and research. Promote cooperation between crystal enterprises and colleges and universities, design and research institutions to strengthen fashion products, personalized product design.
Pujiang also specializes in Pujiang Technical School, opened a crystal craft design, engraving and grinding process, arts and crafts, etc., for the crystal industry directed to train arts and crafts personnel. In addition, a number of enterprises such as Huade Crystal signed agreements with professional colleges and universities such as Donghua University and China Academy of Fine Arts for crystal craft production, learning and research services.
On the other hand, actively do a good job of training and selecting crystal craft masters. In the crystal town, we plan to build a working platform for masters, develop master workshops (workshops), establish a selection mechanism for crystal masters, and actively promote the selection and cultivation of crystal masters. In terms of policy support, financial incentives and support are given to newly awarded the honorary title of national, provincial and municipal-level master craftsmen, as well as to national, provincial and municipal-level master craftsmen workshops set up in Pujiang.
In the upcoming 11th Crystal Expo, Pujiang has also invited a group of Chinese glass art masters and crystal art masters to discuss the future development of the crystal glass industry and to inherit and develop crystal glass crafts together. These masters represent the highest skill level of Chinese glazed crafts, glazed inside-painting and crystal glass crafts at present. It is hoped that by holding more such events, we can provide a platform for learning, exchange and cooperation for domestic and foreign crystal glass art talents, and also promote the deep integration of crystal industry with traditional culture and modern art, and enhance the cultural connotation and artistic value of crystal products.
China Pujiang Crystal Industry,Establishing a Crystal Town
All along, factors such as heavy production and less business, manufacturing and less R&D, workers and talents, and products and brands have restricted the upgrading development of the crystal industry. After achieving industrial concentration, Pujiang has been committed to creating a platform for the transformation and upgrading of the crystal industry, and this platform is Crystal Town.
Although the previous investors had problems and experienced some twists and turns, the construction of the entire crystal town has been in order to promote. Up to now, a total investment of 420 million U.S. dollars has been completed, and 55.5 million U.S. dollars has been invested from January to September this year. Among them, the Crystal Town Living Room and Crystal Plaza, which integrate the functions of reception, negotiation, experience and display, have been put into operation, and the 10th Crystal Fair was successfully held in the town last year, and the 11th Crystal Fair will also be held in Crystal Town on October 26 this year.
Another industrial platform of Crystal Town, the Crystal Town Small and Micro Enterprise Park project covering 152.85 acres with a total investment of USD 83.33 million has also started construction in June this year. After pre-screening, the first seven enterprises were established, including Yonghao Optoelectronics, Yahwa Tiangui Gems, and Sayer Technology, all of which can be called quasi-leading enterprises in Pujiang County’s crystal industry, and more high-quality crystal enterprises will be landed here.
Crystal Town Micro and Small Enterprise Park is the 2.0 version of the current four crystal industry parks, specifically for the placement of benchmark enterprises leased in the crystal park, as well as the crystal industry chain extension has a demonstration drive effect of investment projects, the goal is to build it into a leading crystal enterprises with demonstration and leading role in the concentration area.
Next, in addition to continue to strengthen the town’s industrial platform, Pujiang will pay more attention to complement the town’s industrial support, has reached a preliminary cooperation intention with a “China Top 500 enterprises”, will be built in the town, including the Czech style street, crystal e-commerce center, arts and crafts master studio, crystal testing center, crystal R & D center, crystal innovation and design center and other supporting projects to enhance the town’s commercial radiation, design and R & D capabilities and scientific and technological innovation capabilities, and strive to strengthen the Pujiang crystal industry raw material supply, R & D creativity, production and sales and other shortcomings.
With the arrival of the high-speed railway era, more and more resources will converge to the crystal town, giving wings to the development of Pujiang crystal industry, and Pujiang crystal town will really become the leader of Pujiang and even China’s crystal industry development.
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