Solid Wood Furniture Industry in China,with a Good Foundation
Dezhou City, located in Shandong Province, China, has a good foundation in the furniture industry. There are a lot of solid wood furniture industry clusters in Dezhou.
There are 77 formal enterprises, mainly in solid wood furniture, mainly concentrated in Ningjin, Qihe and Yucheng. Ningjin County is in the leading position in the furniture industry chain in Dezhou City, with solid wood as its characteristic and advantage, showing the overall pattern of “furniture industrial park driving the township gathering area, township gathering area radiating professional village”. It has introduced Chinese industry leaders such as Huarui, Skosin and Van Gogh, and cultivated local enterprises such as Dekker and Hongfa, etc. The brand construction has been improved.
The scale of furniture industry in Ningjin County accounts for more than two-thirds of the city’s furniture industry, with nearly 3,000 manufacturing enterprises, employing nearly 50,000 people, forming a characteristic regional layout of “1 district, 7 towns, 180 blocks”, with products including restaurant furniture, hotel furniture, suite furniture, office furniture and other civil and commercial furniture in eight categories. Thousands of varieties were exported to more than 30 countries and regions such as the United States, Germany, South Korea, etc. Ningjin County industrial cluster advantages have emerged, which has won the “China’s chairs and tables of the hometown” “China’s solid wood furniture township” “Shandong Province, 30 more than 10 billion yuan provincial industrial clusters” “China Furniture Industry Chain Model Innovation Gold Award”, “China Furniture Industry Outstanding Contribution Unit”, etc.
Solid Wood Furniture Industry in China Also Has Some Shortcomings:
First, there is no independent brand system,no strong innovation capacity and lack of independent original design, product homogenization phenomenon is serious. A considerable number of furniture enterprises to produce mainly white furniture, low value-added products. Frontier core enterprises are not large, the driving force is weak.
Second, the number of formal enterprises is small, furniture enterprises show “small, scattered, chaotic, weak” characteristics, no formation of China Dezhou solid wood furniture industry cluster advantage. Enterprise group development awareness is weak, did not form a mechanism to share experience and solve difficulties together. Lack of modern enterprise system construction , enterprise culture construction and modern entrepreneurial spirit of the entrepreneurial team. 6 “sub-chain” break through casting regional brand.
In this regard, by 2022, Dezhou City will be built into a solid wood furniture production base with greater influence in China, Ningjin County to become a well-known Chinese furniture industry base and furniture manufacturing industry leader. Strive to increase the number of enterprises on the scale to 90, revenue exceeded5.7 billion dollars, ranking firmly in Shandong Province. The ultimate goal is to realize the transformation of the city’s furniture industry from decentralized to centralized layout, traditional manufacturing to intelligent manufacturing, full-chain production to professional production, product management to brand management, and build a modern furniture industry cluster.
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